Safety 1st

Parenting is...complicated. But at Safety1st, there’s one thing that isn’t: safety.
First we tackled their digital channels & refreshed the website establishing a new
look&feel, brand colors, shapes and tone of voice.

Then we created TestiMOMials – a video series that proves their products make life a little simpler.

In addition, we created a branded library of product featured lifestyle images, that captured the beautiful chaos of parenting, in partnership with amazing photographer, Callie Lipkin.

CW partner: Erin Arbaugh // Video Director: Marc Colucci // Awarded Gold & Silver at Hatch