Blue Cross Blue Shield
Healthcare as a category, needs to be more compassionate and with 3 million members, we know it’s not one size fits all. So we crafted the “B is for” platform to communicate explicitly the actions BCBS will take on behalf of their members.
Photographer: Lisa Wiseman // TV Director: Danielle Katvan // CW partner: Erin Arbaugh
Mental Health Care IS Health Care
Leveraging powerful brand photography, this campaign speaks to the unique needs of our diverse member base and highlights a breadth of mental health care options. Because B is for believing you deserve to feel as strong on the inside as you are on the outside.