On Their Shoulders
Celtics players have to shoulder a lot. They’re playing for so much more than the name on the back of their jerseys. We created a simple but striking out-of-home campaign that explored what this team is really playing for every time it takes the court. Custom jerseys and all.
It’s Not Luck
A tagline turned rallying cry inspired from the famous logo of luck, the celtics shamrock. This phrase began to organically show up on t-shirts as hashtags and in sports news headlines.
